Praveen Ananthula is a seasoned professional in business analytics, currently serving as a Senior Analyst at Novartis since May 2020, specializing in digital channel analytics and consulting on strategies to enhance digital presence. Expertise includes digital platforms such as Google Analytics 360, GA4, and Google Ads, alongside a background in performing website audits, developing dashboards, and preparing comprehensive reports. Prior experience includes roles as a Digital Marketing and Analytics Consultant, as well as positions at various companies where Praveen contributed to digital marketing strategies, email campaigns, and performance analytics. Praveen holds a Bachelor of Technology in Computer Science from Jawaharlal Nehru Technological University.
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