Novel Jewels (Aditya Birla Group)
Shantiswarup Panda is an accomplished marketing professional with significant experience in senior leadership roles within the retail and fashion sectors. Currently serving as the Chief Marketing Officer at Novel Jewels, part of the Aditya Birla Group, Shantiswarup Panda previously held key positions at Aditya Birla Fashion and Retail Ltd, where responsibilities included Vice President Marketing for Pantaloons, Jaypore, and Marigold Lane, along with serving as Business Head for Style Up. Shantiswarup Panda also held the position of Chief Marketing Officer and Head of the Suitings Category at Raymond Limited, demonstrating a strong background in strategic marketing and brand management.
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Novel Jewels (Aditya Birla Group)
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Welcome to Novel Jewels, a dynamic venture of the esteemed Aditya Birla Group, pioneering the realm of fine jewellery with innovation and elegance. As a new entrant in the jewellery industry, we bring a fresh perspective and a commitment to excellence that reflects the rich heritage of our parent conglomerate. At Novel Jewels, we embark on a journey of crafting exquisite pieces with precision and passion. Our creations blend traditional craftsmanship with contemporary designs, catering to the discerning tastes of modern connoisseurs. Driven by a culture of creativity and collaboration, our team is dedicated to delivering unparalleled quality and service, ensuring each customer's experience is nothing short of extraordinary. We believe in embracing challenges and pushing boundaries to bring forth unique collections that inspire and captivate. With a focus on integrity, innovation, and customer-centricity, Novel Jewels aims to set new benchmarks in the jewellery industry while upholding the values and legacy of the Aditya Birla Group. Join us on this exhilarating journey as we unveil a new Jewel in the corporate world.