Novella
Shimrit Bar-El is the Co-Founder & CRO at Novella LTD and also holds the title of Regulatory and IP Advisor at ChickP. Previously, she served as the R&D Manager & Research Associate at The Hebrew University of Jerusalem, where she managed research studies in food allergy and nutrition. With a background in biochemistry and biotechnology, Shimrit has extensive experience in project management, product development, and intellectual property.
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Novella
Novella’s magic is in plant cells. We are culturing the next generation of plant-based products – cherry-picking cream of the crop micronutrients and functionality. In controlled, low-risk environments, the expert Novella team cultivates natural, better-for-you ingredients that the body can use easily. These clean-label, non-GMO ingredients are precise and product-ready, often requiring no extraction. Furthermore, Novella can do it sustainably – using transparent, traceable, sterile production.