Novi Research was born from a simple belief: research should pay for itself.


We’re an ROI-centric research partner that sits at the intersection of strategy, customer insight, and experimentation—helping teams turn real-world behavior into decisions that move the numbers, not just fill dashboards. Instead of handing over long reports, we co-build and pressure-test growth strategies you can actually act on (and measure).


We’ve partnered with teams ranging from social platforms and consumer brands to deep-tech and engineering leaders—Facebook, WhatsApp, KiwiCo, KEEN Footwear, Lume/Mando, Fox Racing, Giro, Bell Helmets, Stanford, Los Alamos National Lab, the American Society of Mechanical Engineers, and the National Women’s Soccer League—to turn hard questions into sharper bets and measurable growth.

Novi Research

Amy Graglia

This department provides strategic direction and governance for the organization.

Executive Leadership

This department focuses on advancing knowledge and innovation through various research initiatives and project management.

Novi Research

Org chart

Teams

Executive Leadership

Research and Development

Offices

Novi Research

Org chart

Teams

Executive Leadership

Research and Development

Offices

Related companies