Assad B. currently serves as VP EMEA at Novisto since April 2025 and holds advisory and investor roles at Ternoa, CLASS'CLOPE, and Boudoir du Regard. Previously, Assad B. was EMEA GTM Leader at SingleStore and VP Sales South & Central EMEA at Imply, contributing to the growth of the GTM strategies from the ground up. Additional experience includes roles such as VP Sales EMEA South at SignalFx and Strategic Account Manager at Hortonworks. Assad B. started career at Oracle and Dell, accumulating extensive experience in sales and account management. Educational background includes a Masters in Embedded Systems from ECE, Ecole d'ingénieurs.
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