Daniela Figueiredo

Daniela Figueiredo is currently serving as a Digital Analytics Specialist at novobanco since September 2022, following a role as a Digital Data Analyst at Cofina Media from March 2017 to September 2022. At Cofina Media, responsibilities included defining data analytics strategies, implementing Google Tag Manager, ensuring data quality, developing automated reports, and managing projects related to data governance and infrastructure upgrades. Prior experience includes a GIS Analyst position at Mapidea, focusing on geomarketing analysis and service improvement for the Portuguese Blood Institute. Daniela holds a Master's Degree in Geographic Information Systems and a Bachelor's Degree in Geography, both from the Universidade de Lisboa.