Kristen O'Toole

Kristen O'Toole is an accomplished marketing professional with extensive experience in content strategy and management across various industries. Currently serving as the Director of Content Marketing at Verisk, Kristen leads a team of writers to develop timely, on-message copy for multiple marketing channels while establishing a centralized content strategy for a diverse B2B product range. Prior roles include Managing Editor at Square, where Kristen directed cross-channel content execution and oversaw editorial processes, and Senior Content Marketing Manager at Squarespace, where Kristen launched a successful blog and newsletter targeting entrepreneurs. Kristen's background also includes significant contributions at Yext, The Princeton Review, and other organizations, consistently driving audience engagement and leveraging data to refine marketing strategies. Kristen holds an MFA in Creative Writing from Columbia University and a BA in English from Bates College.