Poul Bastrup

Poul Bastrup is an experienced marketing professional currently serving as the Global Head of MarCom Strategy & Customer Engagement at Novonesis, where responsibilities include directing worldwide marketing communications and customer engagement strategies across diverse industries in the Planetary Health Biosolutions division. Previously, Poul held several key marketing roles at Lenovo, including Head of Customer Engagement Marketing EMEA and EMEA Omni Channel Marketing Manager, leading multi-regional teams and strategies to drive customer engagement and demand generation. Other notable experiences include a Global Marketing Manager position at Maersk Line and various marketing roles at Hewlett Packard Enterprise, with a strong focus on channel marketing and demand generation across multiple European markets. Poul holds an MA in Languages and International Relations and a BA in Business Language from Aalborg University.