What if going green were as easy as listening to the radio? Now or Never, a radio program on the environment, spotlights why and how our consumer decisions play out in the long term.

Our individual choices are as central to clean air and energy independence as the White House’s environmental agenda. While Washington shifts between policy debates, Now or Never explores the downstream effect of legislation, marketplace innovations and consumer decisions. Will Cap & Trade effect your monthly energy bill? Which old buildings are the best candidates for renovation and are recycled counter tops more than vanity features? What’s the carbon footprint of a can of Coke? Are the fish we like to buy and eat long for this world? Does the term “biodegradable” on plastics really let us off the hook?

Now or Never will tap your curiosity, crystallize what’s at stake and equip you to—with any luck—save the planet.

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Now or Never

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