NoWa was founded after I experienced plastic pollution first hand when I was at the beach with my 2 year old son and a toothpaste cap washed up onto our feet. I decided then that we need to take action to leave behind a better planet for the next generation.

Big things happen when people make small changes. Our products reflect this philosophy and provide eco-friendly swaps to otherwise damaging, plastic dental products.

We won’t compromise on service, value and quality dental care in our mission for a better future; let's not compromise, together.

Our Mission

NoWa's mission is to accelerate the adoption of sustainable products by providing superior quality products which are affordable through innovation and challenging the status quo. NoWa's vision is to live on a planet that is sustainable, where companies to do not put profit before the planet, people or animals.

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