NowVation believes that breakthrough ideas come from method and a little madness. We tailor ideation projects to our clients’ specific needs. Our honed process is flexible, agile and grounded in real insights from NowVation SuperSumers: actual consumers who are hand picked for creativity and trained in the building blocks of positioning for each project. By combining SuperSumers with our client teams to co-create, we are able to procure next level ideas that resonate with target consumers. We apply this formula to the front-end innovation of new products and services, creating new consumer insights, naming, brand positioning, BASES-ready concept development and qualitative. NowVation is based in New York City and has delivered for more than 50 Fortune 500 companies around the world. www.nowvation.in.

NowVation Inc.

Org chart

Teams

Offices