EO

Erica Osher

Vp, Product Management - Sponsorship at NPR

Erica Osher is an accomplished media professional with extensive experience in product management and digital sponsorship, currently serving as Vice President of Product Management for Sponsorship at NPR. Erica leads cross-functional teams in product development, managing a diverse digital sponsorship portfolio that includes web, mobile, and voice assistant platforms. Key achievements include launching branded content integrations and custom podcasts for brands, establishing NPM Creative, and co-writing NPR's code of conduct and AI principles. Prior roles at NPR have included Senior Director and Director of Product Management, where Erica significantly increased revenue through innovative sponsorship products. With previous experience in user experience design and marketing, Erica holds a BA in English and Journalism from the University of Maryland.

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