Chris McCarthy

Chris McCarthy is an experienced digital marketing professional with a strong background in paid media management and team leadership. Currently serving as the Manager of Digital Paid Media at NRG Energy since January 2021, Chris has successfully supervised a team across multiple departments, focusing on driving high-intent traffic and optimizing conversion rates through technical SEO and A/B testing. Previously, Chris held roles at Direct Energy, where significant achievements included reducing acquisition costs by 30% and enhancing performance through the implementation of tCPA strategies. With earlier experience as a Digital Marketing Analyst at DMN3, an Analytics Department Manager at TopSpot Internet Marketing, and a Web Developer at CJM Technology, Chris combines technical skills with a comprehensive understanding of digital marketing strategies. Chris holds a Bachelor of Science in Web Design and Interactive Media from the Art Institute of Houston.