Elie Y. Katz

NRS Digital Media is revolutionizing direct and programmatic advertising for independent retailers by harnessing first-party scan data and an expansive network of over 33,000 screens in nearly 30,000 stores nationwide. Seamlessly integrated with NRS’s point-of-sale technology, designed specifically for small and medium independent retailers, this innovative platform opens a new market segment for advertisers, offering exclusive access to consumer behavior insights at the point of purchase. Our screens are exclusively placed in locally-owned, independent retail venues, with a high concentration of multicultural audiences. As the sole media provider in these locations, NRS provides an unshared channel to reach an untapped consumer base. Leveraging 1st-party scan data, we deliver granular insights beyond typical market trends, empowering advertisers to fine-tune campaigns with precision while supporting retailer growth through targeted offerings. With a presence in all 50 states and 202 out of 210 DMAs, NRS Digital Media democratizes high-quality digital advertising for independent businesses. Over the past year, NRS POS terminals processed $21 billion in sales across 1.4 billion transactions, underscoring our transformative impact. By using scan data to measure advertising success, we are driving a paradigm shift in the independent retail sector, boosting campaign efficiency and effectiveness while seamlessly connecting local retailers with national advertising opportunities. NRS stores are aligned with Neisen and comply with regulated advertising protocols.