NRS Digital Media
Kristy Day serves as the Vice President of Advertising Strategy & Sales at NRS Digital Media since September 2021, recognized with the Howard Jonas Chairman's Award in 2024. Day has extensive experience in the advertising industry, having contributed to the OAAA Marketing Committee since 2008, and previously held the position of Vice President at Talon North America from April 2019 to July 2021. Prior to that, Day was a Director at Lamar Advertising Company from March 2004 to April 2019, focusing on various aspects of national sales training, digital innovation, and project management. Day's career began at Gap Inc., where from 1997 to 2004, as General Manager of the Multi Brands Outlet Division, Day managed multiple stores and a large team. Day earned a degree from Louisiana State University between 1993 and 1997.
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NRS Digital Media
NRS Digital Media is revolutionizing direct and programmatic advertising for independent retailers by harnessing first-party scan data and an expansive network of over 33,000 screens in nearly 30,000 stores nationwide. Seamlessly integrated with NRS’s point-of-sale technology, designed specifically for small and medium independent retailers, this innovative platform opens a new market segment for advertisers, offering exclusive access to consumer behavior insights at the point of purchase. Our screens are exclusively placed in locally-owned, independent retail venues, with a high concentration of multicultural audiences. As the sole media provider in these locations, NRS provides an unshared channel to reach an untapped consumer base. Leveraging 1st-party scan data, we deliver granular insights beyond typical market trends, empowering advertisers to fine-tune campaigns with precision while supporting retailer growth through targeted offerings. With a presence in all 50 states and 202 out of 210 DMAs, NRS Digital Media democratizes high-quality digital advertising for independent businesses. Over the past year, NRS POS terminals processed $21 billion in sales across 1.4 billion transactions, underscoring our transformative impact. By using scan data to measure advertising success, we are driving a paradigm shift in the independent retail sector, boosting campaign efficiency and effectiveness while seamlessly connecting local retailers with national advertising opportunities. NRS stores are aligned with Neisen and comply with regulated advertising protocols.