NS BlueScope
Maneenuch Kongarchapatara has extensive work experience in marketing and brand management. Maneenuch began their career at PepsiCo in 2003 as an Assistant Brand Manager. Maneenuch later joined Mondelēz International, where they held various roles such as Sr. Brand & Brand Manager and Gum Category Innovation Manager. In 2013, they moved to Castrol as a PCO Space Manager. Kongarchapatara then became the Chief Marketing Officer at AXA in 2015. Currently, they are working as the VP - Marketing at NS BlueScope, starting in October 2018.
Maneenuch Kongarchapatara completed their Bachelor of Business Administration (BBA) degree in Marketing from Kasetsart University from 1996 to 1999. Maneenuch then pursued their Master of Business Administration (M.B.A.) with a concentration in Marketing at the Sasin Graduate Institution of Business Administration, Chulalongkorn University from 2001 to 2013.
In addition to their formal education, Maneenuch Kongarchapatara obtained certifications in Digital Strategies for Business from Columbia Business School in May 2018, and in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics from the same institution in September 2017.
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NS BlueScope
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NS BlueScope is a 50:50 joint venture enterprise between BlueScope and Nippon Steel & Sumitomo Metal Corporation of Japan. NS BlueScope Coated Products serves the building construction, manufacturing and home appliance industries with innovative, high quality coated and painted steel products across ASEAN and North America region. For more than five decades, we have carefully nurtured and continued to build on our reputation for unsurpassed quality in premium steel products and pre-engineered solutions for Projects, Retail, Manufacturing and Home Appliances segment. Our extensive R&D investments have resulted in a worldwide reputation for trusted products. Our brands like COLORBOND® and ZINCALUME® steel and LYSAGHT® steel building products, as well as our Butler® custom engineered building solutions are prized assets. Today, NS BlueScope is a name synonymous with high quality, innovation and solution design. You will find our steel products in homes, shopping malls, offices and factories, amongst others. Our iconic buildings include Singapore’s The Esplanade, F1 Pit Building, Marina Bay Sands & Skypark, Outram MRT, Sengkang Sports Complex, Malaysia’s Twin Towers, University Malaya Examination Hall, Setia Alam Convention Center, Bangkok’s Suvarnabhumi Airport, and Indonesia’s Grand Indonesia Shopping Town and the new Terminal 3 Soekarno-Hatta Airport. Our metal coating, painting and roll-forming businesses employ over 3,000 people across 29 plants in Indonesia, Thailand, Malaysia, Vietnam, Singapore, Myanmar, Philippines, Brunei and the United States.