NS&I
Anna Balasa is an experienced marketing professional with a strong background in digital marketing and strategic planning. Currently serving as a Senior Marketing Manager at NS&I since November 2019, Anna is responsible for the strategic development and implementation of a digital-first approach, managing multi-million-pound budgets, and overseeing search engine marketing initiatives. Previous roles include Digital Media Planner/Buyer at News UK, Owner of Anna Balasa Digital Marketing, and Marketing and Communications Manager at Total Fitness Concept Sp. z o.o. Anna possesses a Master’s degree in Polish Philology with a specialization in Communication, Advertising, and PR, complemented by extensive hands-on experience across various marketing roles in both agency and in-house environments.
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NS&I
At NS&I, we’re on a mission. We want to become the UK’s most trusted savings provider. With 25 million customers and more than £202 billion invested, we’re one of the largest savings organisations in the UK. We’re both a government department and an Executive Agency of the Chancellor of the Exchequer, so when people save money with us, they’re actually lending money to the government. This gives us the unique backing of HM Treasury - which keeps every single penny of our savers' savings safe. That’s something no one else can offer. We’re in the process of shaping the future of financial services for millions of savers across the UK. Our team of around 200 people are committed to transforming us into a sector-defining organisation over the next 5 years.