Jens Pettersson

Jens Pettersson is an experienced media professional serving as Head of Editorial Development at NTM AB since April 2020, leading a team focused on enhancing journalism across 18 local titles. Previous roles at NTM include Head of Engagement and Loyalty, where Jens oversaw initiatives to boost subscriber engagement, and Chief Digital Reader Revenue Officer, responsible for increasing digital subscription revenues. Jens also contributes to the International News Media Association as an advisory council member and writer on audience engagement. Prior to NTM, Jens held various editorial positions at Upsala Nya Tidning, including Editor-in-Chief and Deputy Responsible Publisher, and has experience as a journalist at Aftonbladet. Jens holds a degree in political science from Uppsala University and completed a Master Class in Digital Acceleration at Hyper Island.