LP

Lydia Pok

CRM Manager (lifecycle / Campaigns Lead) at FairPrice Group

Lydia Pok has a diverse work experience in various roles related to CRM and digital marketing. Lydia started their career in 2013 at agnès b. as a Marketing & CRM Officer, where they worked until 2016. After that, they joined SEPHORA in 2017 as a CRM & Campaign Retail & Ecommerce Marketing specialist until 2019. From 2019 to 2021, Lydia worked at CHANEL as a Regional CRM & Digital Marketing professional. Currently, they hold the position of CRM Manager (Lifecycle/Campaigns Lead) at NTUC FairPrice since 2022.

Lydia Pok obtained a Bachelor of Business Management degree with a specialization in Marketing & Finance from RMIT University between 2010 and 2012.

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