Irina Mihalcescu

Irina Mihalcescu is an experienced brand manager specializing in health and beauty nutritionals, currently working at Nu Skin since October 2022. Prior to this role, Irina held various positions at L'Oréal from 2014 to 2018, including Business Developer and Trade Marketing Coordinator for the Professional Product Division, where responsibilities encompassed trade marketing strategy development and execution, as well as managing product launches and analyzing market insights as a Product Manager for L'Oréal Professionnel. Previous experience includes roles as Brand Manager at Niran Co. Products and Londa Professional, where Irina was involved in strategic planning, brand adaptation to local markets, and promotional communication development. Irina holds a Master’s degree in Marketing and a Bachelor’s degree in Business Administration and Management from Academia de Studii Economice din București.