Apurva Mahendra

Apurva Mahendra is a seasoned product marketing advisor currently working independently through Nuance For, focusing on B2B tech companies. With a robust career in product marketing, Apurva has held significant roles including Senior Manager of Product Marketing at DoiT and Flexera, and Product Marketing and Marketing Strategy Lead at Thomson Reuters, where key achievements included owning go-to-market strategies across multiple countries and enhancing customer engagement through initiatives like the 'Voice of the Customer' program. Additional experience includes a dual role in product marketing and demand generation at Wipro Limited, and serving as the Director of Marketing and Partnerships at SaveLIFE Foundation, where Apurva was a founding team member. Apurva holds an MBA from SPJIMR, with additional studies at Cornell University and a Bachelor’s degree in Economics from the University of Delhi.