Gustavo Godínez Cruz

Gustavo Godínez Cruz is a seasoned marketing professional with extensive experience in performance marketing across various prominent companies. Currently serving as a Senior Performance Marketing specialist at Nubank since May 2022, Gustavo has previously held roles such as Junior Performance Marketing Manager for LATAM at DiDi and Senior Performance & App Specialist at Clip, where significant contributions included campaign development and usability enhancements. Gustavo also has a background in digital marketing strategy from Gelattina and digital planning at Wavemaker, where responsibilities included budget management and overseeing multi-country campaigns for Colgate Palmolive. Educated at Instituto Politécnico Nacional with a degree in Relaciones Comerciales, Gustavo combines analytical skills and strategic planning to drive successful marketing initiatives.