Isabela Abbês

Isabela Abbês is a seasoned marketing executive with over 20 years of experience in consumer goods, retail, and technology sectors. Currently serving as the Senior Marketing Director at Nubank, Isabela has a robust background in strategic business management and brand building, having also held key positions at companies like Diageo and Grupo Boticário. Recognized for creating powerful and culturally relevant brand narratives through data-driven insights and creativity, Isabela is also a strong advocate for organizational diversity, actively contributing to internal diversity committees. Isabela holds a bachelor's degree in Advertising and Propaganda from the Federal University of Rio de Janeiro and a postgraduate degree in Applied Consumer Sciences from ESPM.