Joana Alves

Joana Alves is a seasoned marketing professional with extensive experience in brand management and marketing strategy across various industries. Currently serving as a Sr Marketing Manager for the PJ Segment at Nubank, Joana leads a multifunctional team to enhance brand consideration and equity through comprehensive branding initiatives, campaigns, and research assessments. Previous roles include Senior Marketing Manager at Grupo Boticário, where Joana focused on brand awareness and consumer insights, and at 99, where Joana implemented corporate brand strategy to strengthen user loyalty. Joana's career also encompasses positions at OLX Brasil, Zoom & Buscapé, and early roles in online marketing and SEO analysis. Joana holds a Master in Marketing from Universidad Rey Juan Carlos and has studied Advertising and Public Relations at Universitat Autònoma de Barcelona, in addition to a degree in Communication Sciences from Universidade Nova de Lisboa.