Patricia Pacheco Manso

Patricia Pacheco Manso is an experienced professional in consumer insights and marketing strategy, currently serving as Consumer Insights Associate Manager at Nubank since July 2021, where Patricia leads corporate strategy with a focus on consumer centrism. Previously, at The Coca-Cola Company from 2016 to 2021, Patricia held various roles including Human Insights Manager for LATAM and Hydration Brand Manager, successfully managing brand performance and delivering strategic insights through market research. In earlier positions, Patricia contributed to marketing strategy and trade insights at Souza Cruz and British American Tobacco. Patricia holds a Master's degree in Marketing & Creativity from ESCP Europe, an MBA in Marketing Management from FGV, and a Bachelor's degree in Industrial Engineering from PUC-Rio.