Paula Fadul

Paula Fadul is a seasoned professional with extensive experience in analytics and customer engagement, currently serving as the Customer Security Analytics Leader at Nubank since September 2019. In this role, Paula developed an innovative CX analytical framework that enhances decision-making in customer service operations. Previous positions include leading a multifunctional team in Customer Marketing and establishing the Marketing Analytics Chapter at Nubank. Paula’s career also includes significant roles at Natura, where data analytics efforts resulted in substantial business improvements, and Telefônica Brasil, where Paula was instrumental in AI initiatives and revenue-enhancing data science projects. Currently pursuing a Master of Science in Economics at Insper Instituto de Ensino e Pesquisa, Paula holds multiple postgraduate degrees and has demonstrated a consistent commitment to improving customer experiences and driving business value through data-driven strategies.