Liat Ben-Senior MBA MSc

Marketing Director at Nucleai

Liat Ben-Senior has a diverse work experience spanning various roles in the fields of marketing, communication, and business development. Liat is currently serving as the Marketing Director at Nucleai since May 2022.

Prior to their current role, Liat was associated with Anova Fertility & Reproductive Health, where they held multiple positions. Liat served as the interim Growth Director from September 2021 to April 2022. Before that, they worked as the Senior Manager of Communications & Business Development from June 2021 to September 2021, and as the Marketing Manager from March 2020 to June 2021.

Liat also has experience working as a Digital Marketing Consultant from July 2016 to February 2020. In this role, they specialized in the biotech/Life Sciences industry and undertook various projects for companies such as Simcoe Dental, Simcoe Denture, Ivory Digital Dentures, Juno Fertility, Babies Come True, and Labroots. Liat demonstrated expertise in digital marketing strategy, including managing PPC campaigns across different platforms.

Earlier in their career, Liat worked as the Business Manager at CReATe Cord Blood Bank from October 2007 to February 2020. Their responsibilities included designing and implementing sales and marketing plans, managing digital marketing strategies, representing CReATe at trade shows, and managing the customer and leads database.

Liat's early work experience includes a role as a Project Manager at Gavish Bio Application Ltd from 2003 to 2006, and as a Research Associate at XTL BioPharmaceuticals Ltd from 2000 to 2003.

Liat Ben-Senior holds an extensive educational background. Liat completed a specialized program in "Persuasion and Presence for Project Managers" from edX in the year 2022. Prior to this, they pursued a Master of Business Administration (M.B.A.) with a specialization in management in Hi-Tech/Bio-Tech from the College of Management in Rishon LeZion, Israel, between 2001 and 2002. Before their MBA, they obtained a Master of Science (M.Sc.) in Immunology from Tel Aviv University from 1998 to 2000. Liat Ben-Senior also holds a Bachelor of Science (B.Sc.) in Biology/Biological Sciences acquired from Tel Aviv University between 1995 and 1998.

In addition to their academic degrees, Liat Ben-Senior has obtained relevant certifications to enhance their skill set. Liat acquired a Social Media for Healthcare Certification from Mayo Clinic and Hootsuite in the year 2019. In 2017, they earned a Google adwords certification from BrainStation. Additionally, they completed a Social Media Strategy certification from BrainStation in 2016. Liat Ben-Senior also holds an Email Marketing Certification from HubSpot Academy, year of completion not specified.

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Timeline

  • Marketing Director

    May, 2022 - present