Edgar Rudberg

As the third generation of his family in the boating industry, Dr. Rudberg has a passion for outdoor recreation and conservation. He is an avid angler, bow fisherman, hunter, and boater. As an entrepreneur of over a decade, he has developed numerous conservation-focused products that grew to national distribution. His Ph.D. in Natural Resources Science and Management blended communication and psychological theory to catalyze individuals' adoption of conservation behaviors on lakes.