Kerry Tucker

Kerry literally wrote the book on the behavioral approach to public relations. Entitled "Public Relations Writing: An Issue-Driven Behavioral Approach," the book has been adopted by hundreds of colleges and universities all over the world. He loves all things strategy, and has spent most of his professional life helping companies decide what they want to be when they grow up.

He also co-founded Food Foresight, a trends intelligence system for the agri-food chain and served on a number of university boards.

Kerry’s family life revolves around wife Linda and three children some would consider grown – one an Orange County kindergarten teacher, another a Carlsbad public affairs consultant and stay-at-home mom, and the third, a professional baseball player and co-founder of Smoked6, a custom wood baseball bat company. Five grandchildren and a yellow lab round out the Tucker family.