Samantha Kellard

Samantha Kellard is an experienced professional in the Pilates and yoga industry, having spent over 15 years as the owner of POWMAK Pilates on Machines and the founder of Heba Pilates, where they updated traditional Pilates practices for the 21st century. Following the challenges posed by the pandemic, Samantha developed the innovative Nuforma, a versatile Pilates reformer designed for diverse fitness environments. Currently, Samantha serves as the founder of Nuforma, aiming to make it a standard fixture in fitness spaces while improving users' physical well-being. Samantha holds a Bachelor of Arts with honors in French Language and Literature from the University of Warwick.