Tricia Smith

Tricia Smith is an award-winning B2B Marketing Director and Product Marketing Leader with expertise in go-to-market strategies and messaging. Currently, they provide consulting services through MM Consulting, specializing in marketing strategy for B2B technology organizations. Tricia has held prominent positions at various companies, including Director of Product Marketing at ikeGPS and Senior Product Marketing Manager at GHX, where they achieved significant pipeline growth and successful product launches. They have a Bachelor of Business Administration in Marketing from Texas A&M University and are ABM Certified.