Lourdes de la Cabada

Lourdes de la Cabada is a seasoned marketing professional with extensive experience in brand and product management across various sectors, particularly in the beauty and personal care industry. Currently serving as the Growth Marketing Director at NULASTIN® since March 2025, Lourdes previously held leadership roles including Director of Brand and Marketing at DS Laboratories and Sr. Director of Marketing Brand Management at Integra Beauty. Lourdes's career highlights include significant positions at Not Your Mother's Haircare and Givaudan, where expertise in integrated marketing, innovation, and regional product marketing was demonstrated. Lourdes's foundational experience began at Procter & Gamble, contributing to product innovation and brand management within the Fabric Care category. An alumnus of Universidad Simón Bolívar, Lourdes holds a degree in Chemical Engineering.