Melissa Abrantes is a Retail Media & Data Collaboration expert at Numberly (1000mercis Group) since October 2022, where responsibilities include leading CRM projects, developing strategic plans for loyalty programs, and managing a team. Previously, Melissa worked as a Consultant in Innovation and Digital Transformation at Capgemini Invent, acting as Product Owner for CRM software deployment and auditing digital marketing strategies. Experience also includes creating a local marketplace at Sakouvè, serving as International CRM Project Manager Assistant at Van Cleef & Arpels, and marketing roles at Alwadi Hotel Doha and the French Commercial Bank of the Indian Ocean. Melissa holds a Master’s degree in Digital Marketing & Data Science from emlyon business school and a Bachelor’s degree in Business Management from EGC Réunion.
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