NUORI
Jasmi Bonnén started their career as an Associate at McKinsey & Company in 2000 and worked there until 2002. Jasmi then joined L'Oréal Danmark as a Marketing Manager and Group Product Manager in 2003, where they worked until 2006. In 2006, they joined Kontrapunkt as the Head of Brand Strategy and later became the Managing Director and Senior Partner from 2010 to 2012. From 2012 to 2013, Jasmi held the position of Group Senior Partner and Director at Kontrapunkt. In 2014, they founded NUORI, where they currently serve as the Founder and CEO.
Jasmi Bonnén pursued their education from 1992 to 1995 at SYK, completing their International Baccalaureate. Jasmi then went on to attend the Helsinki School of Economics from 1996 to 2000, where they obtained a Master's degree in International Business and Finance.
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NUORI
NUORI is an innovative, high-end cosmetics company founded in Copenhagen. We are ambitiously building an international brand with cult-status and large growth potential. Our approach combines the latest science with cutting-edge design - and a Nordic love for simplicity and purity with a passion for beauty. All NUORI formulas are developed to deliver visible results using only the best natural ingredients and the latest generation of bioengineered actives. Our products are freshly blended in small batches every 10 to 12 weeks at our professional production facilities and promptly delivered to our stores across the world. As an all-natural beauty brand, NUORI has had sustainability built into its DNA from day one. Our stringent natural ingredient policy and small batch production have earned us the reputation of a true industry challenger. But to us, the journey towards true sustainability is a never-ending one - ‘better’ is always on the horizon. We have defined the following areas as central to our constant betterment as a company and a brand: ingredients, sourcing & production, and packaging & materials, and office policies.