Jasmi Bonnén started their career as an Associate at McKinsey & Company in 2000 and worked there until 2002. Jasmi then joined L'Oréal Danmark as a Marketing Manager and Group Product Manager in 2003, where they worked until 2006. In 2006, they joined Kontrapunkt as the Head of Brand Strategy and later became the Managing Director and Senior Partner from 2010 to 2012. From 2012 to 2013, Jasmi held the position of Group Senior Partner and Director at Kontrapunkt. In 2014, they founded NUORI, where they currently serve as the Founder and CEO.
Jasmi Bonnén pursued their education from 1992 to 1995 at SYK, completing their International Baccalaureate. Jasmi then went on to attend the Helsinki School of Economics from 1996 to 2000, where they obtained a Master's degree in International Business and Finance.
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