Nichole Williamson

Senior Vice President, Customer Experience at Nutrafol

Nichole Williamson serves as the Senior Vice President of Customer Experience at Nutrafol, overseeing the Retention and Lifecycle Marketing teams, Digital Product/e-commerce team, CX team, and Naturopathic Doctor team since May 2022. Previously, Nichole held various vice president roles at It Works! Global and Amazon, focusing on marketing, customer experience, and retention strategies. Notably, Nichole led a global digital team and managed a business unit at It Works! Global, emphasizing customer insights and digital campaign strategy. Earlier experiences include roles at Sound Transit, Palm Beach County, and The Maritime Executive, complemented by a B.A. in Communications and International Affairs from Florida State University and an M.B.A. from Nova Southeastern University.

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