Patrick Travers

Patrick Travers is an accomplished marketing analytics professional with extensive experience in optimizing marketing performance and decision-making across diverse sectors. Currently serving as AVP of Marketing Analytics at Nuveen, a TIAA company, since 2022, Patrick is focused on enhancing omni-channel marketing effectiveness for global asset management. Prior experience includes working as an independent consultant, where Patrick conducted growth audits and developed strategies for e-commerce and performance marketing. As Director at Metlife, Patrick led teams to improve insurance product distribution, while previous roles at Horizon Blue Cross Blue Shield and Bloomin' Brands involved hands-on segmentation development and market analysis. Patrick began a career in operations research at the IRS, creating fraud detection models, and holds an MBA in Management from the University of California, Riverside, and a BA in Philosophy from the University of the Philippines.