NuVoodoo Media
Lisa Cobert has extensive work experience in the media industry, with a focus on research operations and programming. Lisa began their career in 2002 as a Senior Manager of Research at Premiere Radio Networks. From 2005 to 2007, they worked at Air America Radio as a Senior Director of Research. Lisa then joined Westwood One as a Director/Research from 2007 to 2008. In 2008, they held the position of Director of Programming Research at WGN America and Programming Research Director at Tribune Broadcasting until 2011. Lisa briefly worked as the Director of Research Operations at Westwood One in 2011 before joining NuVoodoo Media in 2012 as the EVP of Research Operations.
Lisa Cobert attended Emory University from 1997 to 2001. No information is provided regarding their degree or field of study during this period.
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NuVoodoo Media
NuVoodoo Media Services provides innovative Research and Direct Marketing products that deliver results. In addition, Our research executive team, with almost a century of collective experience gathering and analyzing consumer data, helps clients optimize products, shore up vulnerabilities and exploit weaknesses of competitors through a broad array of research solutions, from on-going tracking studies and perceptual research to specialized, industry-specific multimedia content testing, music research and topic testing. What makes NuVoodoo different? Everything we do for our clients is data driven. Through the on-going dialogue we have with tens of thousands of consumers in studies for broadcast radio and TV, political campaigns, state and local governments and major consumer brands, we are able stay on top of consumer tastes, preferences and behavior. Whether it’s 25-year-old Millennial Hip Hop fans in the market for a new car or Baby Boomer 6 AM news viewers who are likely to vote Republican, NuVoodoo is collecting their preferences and identifying their behavior on a daily basis. By tracking consumer media consumption behavior and paying attention to which advertising channels respondents spend the most time with (including the constantly-in-flux, extremely-fickle digital landscape), NuVoodoo gives a decisive edge to clients. Once collaboration with NuVoodoo Media Research Services is complete, NuVoodoo Media Marketing Services helps analyze findings and implement results. We offer broad expertise in multi-channel direct marketing: Social and Programmatic Digital Video and Display Media, Direct Mail, Telemarketing, Exchange-traded Audio Advertising, Hyperlocal Smartphone and Geofencing Campaigns, Sweepstakes and Insured Prizing. Our proprietary, on-going behavioral tracking research assures that budgets are spent wisely and ONLY on media channels likely to deliver results. The unequaled NuVoodoo campaign team makes sure the execution is flawless.