NuVoodoo Media
Michael O'Connor has a diverse work experience spanning various roles and industries. Michael is currently the Founder of Stock Cheat Sheets, a data service aimed at assisting traders in making informed decisions. Prior to this, they served as the EVP Marketing Strategy at NuVoodoo Media, where they utilized data-driven strategies to help radio stations and other businesses find prospective customers. Michael also co-founded and served as the President of New Support Trading, LLC., where they specialized in options trading and generated income using high probability trading techniques.
Before that, O'Connor held a senior position at Tribune Interactive, where they developed interactive solutions for the company's national sales organization and created Advergames for clients in local newspaper and television markets. Michael also led a team of developers in building proprietary tools and technology.
Earlier in their career, O'Connor worked at Clear Channel Radio as the VP Interactive Creative Services Group and Regional VP Programming. Michael produced award-winning digital campaigns and oversaw radio stations in a 5-state region. Michael also served as a national rock format brand manager and liaison to the record industry.
At Clear Channel, O'Connor held several roles, including Regional Vice President of Programming for Clear Channel Denver, where they managed expenses, generated significant billing, and implemented successful strategic marketing programs. Michael also served as the VP Content Research and Development, incubating pilot programs for the company's digital platform and co-developing The Format Lab.
O'Connor began their career as the WZGC Program Director at Cook Inlet / Infinity Broadcasting.
Michael O'Connor completed their education at Dartmouth College from 1982 to 1986, where they earned a Bachelor of Arts degree. During their time there, they focused on studying History, Communications, and Economics. Prior to attending college, they obtained their high school diploma from Melrose High School from 1978 to 1982. There is no information provided regarding the specific field of study during their high school years.
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NuVoodoo Media
NuVoodoo Media Services provides innovative Research and Direct Marketing products that deliver results. In addition, Our research executive team, with almost a century of collective experience gathering and analyzing consumer data, helps clients optimize products, shore up vulnerabilities and exploit weaknesses of competitors through a broad array of research solutions, from on-going tracking studies and perceptual research to specialized, industry-specific multimedia content testing, music research and topic testing. What makes NuVoodoo different? Everything we do for our clients is data driven. Through the on-going dialogue we have with tens of thousands of consumers in studies for broadcast radio and TV, political campaigns, state and local governments and major consumer brands, we are able stay on top of consumer tastes, preferences and behavior. Whether it’s 25-year-old Millennial Hip Hop fans in the market for a new car or Baby Boomer 6 AM news viewers who are likely to vote Republican, NuVoodoo is collecting their preferences and identifying their behavior on a daily basis. By tracking consumer media consumption behavior and paying attention to which advertising channels respondents spend the most time with (including the constantly-in-flux, extremely-fickle digital landscape), NuVoodoo gives a decisive edge to clients. Once collaboration with NuVoodoo Media Research Services is complete, NuVoodoo Media Marketing Services helps analyze findings and implement results. We offer broad expertise in multi-channel direct marketing: Social and Programmatic Digital Video and Display Media, Direct Mail, Telemarketing, Exchange-traded Audio Advertising, Hyperlocal Smartphone and Geofencing Campaigns, Sweepstakes and Insured Prizing. Our proprietary, on-going behavioral tracking research assures that budgets are spent wisely and ONLY on media channels likely to deliver results. The unequaled NuVoodoo campaign team makes sure the execution is flawless.