Anita Urquidez

Anita Urquidez has a diverse work experience spanning different industries and roles. Anita is currently serving as the Director of Business Development & Strategic Partnership at Botrista Technology, Inc., where they are responsible for developing independent restaurants, hotels, and property management companies through direct business development and strategic partnerships. Prior to this, Anita worked at NUWA Robotics as the VP of Sales & Strategic Partnership, focusing on Smart Cities & Smart Education. Anita collaborated with Qualcomm Smart Cities Team for EdTech AI Robot and recruited and managed channel partners in the US and EMEA.

Anita also held the position of Vice President, Global SaaS Enterprise Business Development & Strategic Partnership at mlytics, a Hong Kong-based AI multi-CDN and DDoS security management platform. During their tenure, they worked on business development and strategic partnerships and managed the sales team. Anita developed Inbound & Outbound customers in the US & Europe at HackMD where they served as the VP of SaaS Enterprise Business Development & Strategic Partnership. Additionally, Anita worked at BiiLabs as the VP of Global SaaS Enterprise Business Development & Strategic Partnership and Global Business Consultant.

Before these roles, Anita gained experience working in strategic sales and business development positions at TomTom, HERE Technologies, and Nokia. Anita specialized in Enterprise Royalty Sales, selling software solutions and developing product strategies for map and navigation, smartphone OEMs, and location-based services.

Anita's early career includes significant contributions as Sales Manager at Trend Micro, where they were responsible for developing business with OEM and xSP for native and online anti-virus software. Anita also worked as a Global Key Account Manager at Wistron, where they managed corporate new accounts and established partnerships with ODM accounts.

Overall, Anita Urquidez has demonstrated expertise in business development, strategic partnerships, and sales across various industries, including technology, robotics, and hospitality.

Anita Urquidez holds a Master's degree in Mass Communications in Cross Culture Studies for Globalization vs. Localization Communications from Brigham Young University. Additionally, they have obtained certifications in various areas, including being a college lecturer in Integrated Marketing Communication from the Ministry of Education, ROC (Taiwan), a Green Belt of 6 Sigma from the Motorola Corporation, High Impact Sales Presentation Skills from the Dale Carnegie School, and a Simultaneous Interpretation Certificate from English to Chinese from the China Productivity Center. The specific years of obtaining these certifications are not provided.