Niveditha Muthukumar is a media sales leader with over 10 years of experience in strategic partnerships, revenue generation, and client relationship management. Niveditha has worked in various roles, including Process Associate at McKinsey & Company and Ad Sales Manager at ABP Network. Currently, Niveditha serves as Group Head at Network 18, managing ad sales revenue for News18 India and 14 regional language channels. Niveditha's expertise encompasses branded content and cross-platform sales, contributing significantly to revenue growth in the media industry.
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