NXP Semiconductors
KongHoei Lim is a seasoned professional in applications engineering with extensive experience in the semiconductor industry. Currently, KongHoei serves as the Director of Applications Engineering for SerDes Networking Solutions at NXP Semiconductors, a role held since November 2025. Prior to this, KongHoei was the Senior Director of Applications Engineering at Aviva Links until its acquisition by NXP Semiconductors. KongHoei's career includes a significant tenure at Marvell Technology, where a role as Director of Applications Engineering for Automotive involved building and leading a geographically diverse team and establishing support systems for product lines. Early experience includes leadership positions at Aquantia and Teranetics, as well as technical roles at Nu Horizons Electronics, Cypress Semiconductor Corporation, and Marvell Technology, showcasing a strong foundation in technical support and engineering management. KongHoei holds a Bachelor of Science in Electrical Engineering from The University of Texas at Austin.
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