Urvi Shah

Urvi Shah is an accomplished web content writer with a diverse background in the beauty and lifestyle sectors. Currently serving as an Executive Web Content Writer at Nykaa since June 2023, Urvi has previously held positions as a Beauty Writer at POPxo | Good Glamm Group and Bennett Coleman and Co. Ltd. Urvi's experience also includes roles as an Associate Content Architect at X Billion Skills Lab, Content Writer at Femina Group, and additional content writing positions at Outlook Traveller and Auroravista Technologies. Urvi began a career in journalism with an internship at CNN-News18 and gained initial experience as a Content Writing Intern at MentorClub. A graduate of St. Xavier's College, Urvi holds a Bachelor's degree in Mass Media with a focus on Advertising and Journalism.