Ida Schrøder is an experienced marketing professional with a strong background in branding and strategic marketing within the banking and wealth sector. Currently serving as a Marketing Partner at Nykredit since January 2019, Ida provides trusted advice to executive management and leads go-to-market planning, strategies, and KPIs. Prior to this role, Ida was the Marketing Manager for Totalkredit, overseeing brand positioning, digital projects, sustainable initiatives, and campaign development. Ida's extensive experience also includes previous positions at Nykredit and Totalkredit, where responsibilities spanned online marketing, internal communication, and event coordination, complemented by a solid educational foundation in marketing and managerial economics from Copenhagen Business School.