Brent Baldwin

Brent Baldwin is an experienced marketing professional currently serving as Vice President of Marketing Transformation at MediaLink since October 2021, where responsibilities include advising Fortune 500 CMOs on optimizing marketing strategies and breaking down organizational silos. As the Founder and Chief Strategy Officer at NYOO Agency since July 2020, Brent leads a strategy-driven agency focused on addressing client needs through tailored marketing solutions. Previous roles include Head of Global Brand Marketing for the Harlem Globetrotters, where Brent contributed to a full rebranding that earned recognition as a 2020 Cult Brand Honoree, and various positions in marketing and strategic planning at Feld Entertainment, Cartoon Network, Turner Broadcasting, and other organizations. Brent holds a B.S. in Management with a focus on Marketing and Economics from the Georgia Institute of Technology.