NYSHFA | NYSCAL
Jessica Van Wormer is a seasoned professional in creative design and marketing, currently serving as the Director of Creative, Graphic & Marketing Services at NYSHFA | NYSCAL since April 2019. With extensive experience in digital and print marketing, Jessica has developed materials for conferences, managed large format graphics for trade shows, and executed email marketing campaigns. As a freelance designer since 2012, Jessica has provided a comprehensive range of services including social media content development and advertising. Previous roles include Marketing Director at Grant Graphics, where Jessica increased equipment sales through strategic email campaigns, and Senior Designer at Creatacor, where Jessica led creative projects for notable clients such as LEGO and GE. Jessica holds a BFA in Graphic Design and an Associate's degree in Advertising from the Fashion Institute of Technology.
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NYSHFA | NYSCAL
The New York State Health Facilities Association / New York State Center for Assisted Living (NYSHFA/NYSCAL) is a non-profit, member-driven association of providers of long term care and assisted living, caring for individuals of all ages. NYSHFA / NYSCAL is dedicated to assisting its members in achieving excellence in the provision of efficient and effective quality services through leadership, professional development and the active involvement in the shaping of public policy. Through integrity, trust and competence, NYSHFA/NYSCAL positions its members to be recognized by government officials, the healthcare community and the general public as leaders in quality care services in New York State. NYSHFA / NYSCAL operate on the core principals of integrity; excellence in person-centered care; innovative service delivery; collaborative partnerships; fiscal responsibility; and effective communication.