NYX Professional Makeup
Sarah Versari is an accomplished marketing and brand management professional with extensive experience in the cosmetics industry. Currently serving as Brand GM for NYX Professional Makeup in the Gulf Cooperation Council, Sarah develops and executes brand strategies to enhance market presence. Prior roles include Nordic Brand Business Leader/Brand Director for L'Oréal Paris MakeUp, where Sarah drove brand growth across the Nordic region, and Head of OPI for Coty, focusing on expansion in Asia, Latin America, the Middle East, and Africa. Sarah founded an innovative jewelry startup and held various strategic marketing roles at L'Oréal, achieving notable success in managing brand performance and marketing initiatives. Educated at prestigious institutions such as HEC Paris and Copenhagen Business School, Sarah's background includes a Master’s in International Management and Marketing of Luxury, alongside ongoing leadership training at INSEAD.
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