Nik Pearson

Nik Pearson is a seasoned marketing professional currently serving as the Head of Fan Engagement and Acquisition at New Zealand Rugby since September 2023, leading digital marketing efforts including social media and fan communications for teams such as the All Blacks and Black Ferns. Previously, Nik held the position of Senior Digital Marketing Manager at Trade Me, where responsibilities included strategizing marketing activities across digital and offline channels. Prior experience includes roles at RaboDirect New Zealand as a Digital Campaign Specialist and at Kensington Swan as a Marketing Coordinator, alongside a foundational role in marketing at MFH International Institute. Nik holds a Bachelor of Commerce and Administration with a focus on Marketing and Management from Victoria University of Wellington, complemented by additional education at Te Wānanga o Aotearoa.