Sayydah Penn is an experienced professional in digital design and user experience, currently serving as Digital Design Manager and UX/UI Practice Manager at Waka Kotahi NZ Transport Agency. Previous roles include UX/UI Designer and Junior Web Designer at the Ministry of Social Development (MSD). Sayydah holds a Bachelor’s Degree in Visual Communication Design from Massey University, obtained between 2013 and 2016, and a Level 3 Certificate in Retail from Whitireia Community Polytechnic in 2017.