Sam LI

Sam Li is a highly experienced design professional with over 18 years in the fashion industry. Currently serving as Design Director at Baleno since April 2019 and Design Manager at O.N.S Clothing since June 2017, Sam possesses a strong background in design leadership. Previous roles include Design & Product Manager at Beijing Bossy House - S.D Spontini, Design Director at A.JESDANI FASHION COMPANY LIMITED, and Senior Fashion Designer at Li & Fung Limited, where Sam collaborated with prominent brands such as Cerruti 1881 and Altea. Early career experience includes a position as Fashion Designer at I.T. Sam Li's extensive expertise encompasses various aspects of fashion design and product management.