O2O - One2One Digital Strategy
Ana Martín Fernández is currently a Product Owner at O2O - One2One Digital Strategy, responsible for managing both national and international clients, including strategic consulting and data analysis using key performance indicators (KPIs). Ana has experience in structuring the Product Backlog, conducting benchmarks, and utilizing tools such as Redmine and JIRA. Previous roles include Digital Business Strategy Consultant for McDonald’s, where responsibilities included managing web and app content, coordinating design materials, and overseeing promotional catalogs and push notifications. Ana's earlier experience encompasses an Executive Account position at Lina Ortas Comunicación, focusing on communication plans and crisis management, as well as a role as a sports broadcaster during an internship at Onda Universitaria. Educational qualifications include an MBA in Business Management from thePower, a Master's in Digital Marketing and Communication from Universidad Camilo José Cela, and a degree in Journalism from Universidad Francisco de Vitoria.
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O2O - One2One Digital Strategy
In O2O we have a team specialized on digital business that offers a consultancy service on Digital Strategy and Digital Transformation, lining up the needs Business and IT have, in areas such as innovation, mobility, e-commerce or process digitalization. Consequently, we help our clients take decisions on Digital business, online marketing, user experience, development and technology. Our help is based around 3 fundamental pillars: Strategic business & digital transformation consultancy, constant evolution (Devops), and Service guarantee. We manage digital projects for clients such as McDonald´s, Carrefour, ALSA, Meliá, Grupo Gmp, Provalliance, Línea Directa Aseguradora, National Express, Manchester City... We measure and track every event in those channels to guarantee the project reaches objectives and monetization goals, by using our own tracking solutions for sales, traffic and evolution of campaigns in real time. O2O has a multidisciplinary team composed of more than 100 specialists with the objective and focus of digital business optimization of our clients. Some of our services are: 1) Digital Business Consultancy and Transformation, 2) User Experience & Design Thinking, 3) Agile development of the projects, 4) Support, hosting and results optimization. 5) Innovation Management