Ana Martín Fernández

Ana Martín Fernández is currently a Product Owner at O2O - One2One Digital Strategy, responsible for managing both national and international clients, including strategic consulting and data analysis using key performance indicators (KPIs). Ana has experience in structuring the Product Backlog, conducting benchmarks, and utilizing tools such as Redmine and JIRA. Previous roles include Digital Business Strategy Consultant for McDonald’s, where responsibilities included managing web and app content, coordinating design materials, and overseeing promotional catalogs and push notifications. Ana's earlier experience encompasses an Executive Account position at Lina Ortas Comunicación, focusing on communication plans and crisis management, as well as a role as a sports broadcaster during an internship at Onda Universitaria. Educational qualifications include an MBA in Business Management from thePower, a Master's in Digital Marketing and Communication from Universidad Camilo José Cela, and a degree in Journalism from Universidad Francisco de Vitoria.